Chief Marketing Officer (CMO)

Location: Remote (Australia-wide) | Headquarters: Melbourne
Salary: From $200,000 + super (commensurate with experience)

An innovative cybersecurity start-up is seeking a visionary Chief Marketing Officer (CMO) to spearhead our marketing strategy. As a key member of the executive team, you will drive brand growth, foster strategic partnerships, and lead high-impact marketing initiatives that support our business expansion.

Key Responsibilities:

• Develop and execute a multi-channel marketing strategy aligned with business goals.

• Establish and maintain a strong brand identity, including messaging, positioning, and visual presence.

• Build and nurture strategic partnerships with SMEs, industry associations, and technology partners.

• Lead and mentor a high-performing marketing team, fostering growth and innovation.

• Collaborate with sales, product, and customer success teams to maximise impact.

• Analyse market trends, customer needs, and competitor activity to refine strategies.

• Manage marketing budgets, track ROI, and report key insights to the executive team.

Required Qualifications & Experience:

• Proven success in leading marketing strategies that drive business growth.

• Demonstrated experience selling to SMEs, understanding their unique needs, challenges, and buying behaviours.

• Deep understanding of the SME market, including industry trends and customer behaviour.

• Experience in building and managing strategic partnerships.

• Previous start-up experience or expertise in brand-building from the ground up is highly desirable.

Technical Skills:

• Expertise in marketing automation platforms, CRM systems, and data analytics tools.

• Strong background in digital marketing, including social media, email, content marketing, and paid advertising.

• Ability to track and optimise key marketing metrics (ROI, CAC, LTV).

• Familiarity with sales enablement and customer experience platforms.

Soft Skills & Leadership Qualities:

• Excellent communication and interpersonal skills, with the ability to engage stakeholders at all levels.

• Professional and polished presence for representing the company at industry events, conferences, and media engagements.

• Strong leadership, with the ability to inspire and motivate a marketing team.

• Strategic thinker, capable of translating market insights into innovative campaigns.

This is a rare opportunity to make a significant impact in a fast-growing company at a pivotal moment. If you’re passionate about driving brand growth and shaping cutting-edge marketing strategies in the cybersecurity space, we’d love to hear from you.

Apply now and help revolutionise the cybersecurity landscape.